A0007 – Superflex, Guaranapower


For Guaranápower, Members of the artist collective Superflex collaborated with COAIMA, a collective of Brazilian farmers to produce “Guaranápower,” a soft drink that competed with the European guaraná soda “Antarctica.” The project was a protest against “Antarctica’s” parent corporations, which formed a cartel to purchase guaraná from the farmers at artificially low prices. The logo for “Guaranápower” soda is this sticker, placed over the “Antarctica” label.